For Fractional CFOs

Great work is not the same as being known for it.

You are brilliant in the room. Outside it, nobody knows. I write your LinkedIn and your newsletter so the people in your world recognise your name and your thinking. Visibility, built by a former CFO, in your voice.

See engagements Talk to me

Top 1% LinkedIn creator·100k+ followers·10M+ impressions a year·clients in 20+ countries

The fractional reality

The best fractional CFOs are often the least visible.

You disappear between engagements

When you are deep in client work, everything else stops. Months pass and your name goes quiet. Content keeps you visible while you close the books.

Founders can't tell CFOs apart

Every fractional CFO says "strategic finance partner". The one who has been publishing sharp thinking for a year is not compared. They are remembered.

The algorithm owns your reach

LinkedIn decides who sees your post. Your newsletter list is yours: every subscriber, every send, in one place you control.

The rule of seven

Nobody remembers a name after one impression.

It takes around seven touches before your name sticks with someone. Creating them manually takes hours you bill to clients. A content system creates the touches while you work.

01

A post appears in their feed. They scroll past. It still counts.

02

Your comment on a post they follow. Two sharp lines, no pitch.

03

Someone they trust quotes you or tags you in a discussion.

04

They visit your profile. It reads like a landing page, not a resume.

05

Another post lands. This time they follow you.

06

Your newsletter arrives in their inbox. They forward it to a co-founder.

07

Someone asks, "do you know a good fractional CFO?" They say your name.

My scope is the writing: the posts, the positioning and the editions. Touches like comments stay yours. I will point you to the conversations worth joining, but the engine that does the heavy lifting is the content.

What you get

LinkedIn gets you seen.
The newsletter keeps you remembered.

Part one

LinkedIn

Ghostwritten posts that read like you on your best day. Stories from real engagements. Sharp takes on cash, boards and growth. No ChatGPT remixes, no "15 skills of a CFO" lists.

  • Posts written in your voice, from your career
  • Profile that reads like a landing page, not a resume
  • Regular calls to mine your stories
  • Analytics tied to reach and resonance
New

Newsletter

A publication people actually forward. Named, positioned and ghostwritten for you. Your LinkedIn audience becomes an audience you own, one no algorithm can dilute.

  • Naming, positioning and format built for your niche
  • Two ghostwritten editions a month
  • Subscriber growth engineered from your LinkedIn
  • Written to be read, saved and forwarded
  • Your list stays your asset, forever

Together they compound: posts reach new people, editions stay with them. Visibility that builds on itself, month after month.

Gaurav Mehta
Gaurav Mehta. Former CFO. Writer for senior finance leaders across 5 continents.
Why me

A CFO writing for CFOs. Not an agency. Not AI.

I have sat in your chair, and I built one of the most followed finance voices on LinkedIn doing exactly what I will do for you. I already write for fractional CFOs, group CFOs and founders in over 20 countries.

Top 1% LinkedIn creator with 100,000+ followers, reaching 2.4M people a year across 10M+ impressions.

Zero AI. 100% you. Every post and every edition comes from your experience, in your voice. If it could have been written by a tool, it does not go out.

"Response on the recent posts has been amazing."

Group CFO

"Made my profile professional in a matter of hours. Superior quality with no oversight from me."

CFO

"Action-oriented guidance. I'm seeing real time results."

Head of Finance
Engagements

Not posts. Positioning.

Quarterly engagements, because recognition is not built in a month.

LinkedIn only

Presence

For fractional CFOs building visibility

  • 8 to 10 ghostwritten LinkedIn posts a month
  • Full profile positioning, one time
  • Fortnightly strategy calls
  • Analytics tied to reach and resonance
  • Priority support on email and WhatsApp
Start a conversation
LinkedIn + Newsletter

Authority

For fractional CFOs building an owned audience

  • Everything in Presence, plus:
  • Newsletter naming, positioning and setup
  • Two ghostwritten editions a month
  • Subscriber growth engine from your LinkedIn
  • Quarterly positioning review
Start a conversation

Already strong on LinkedIn? Ask about a newsletter-only engagement. Rather build it yourself? Book a 1:1 session.

Contact

Seen. Heard. Remembered.

Reach out for pricing. We will talk about your niche, your stories, and whether this is the right fit.

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I read every message myself and will reply within two working days.

Prefer to talk? Book a 30-minute call.