For CEOs, CFOs, Founders and Senior Leaders
Your LinkedIn is your website and your resume.
Branding and positioning, built by a former CFO.
Branding and positioning, built by a former CFO.
Three things, in this order. Each one only works because the one before it is already in place.
A big part of this is storytelling. Making sure your profile tells a clear story about your experience, what you are known for, and what makes you different.
I also help with content strategy. What to post, what topics to talk about, and how to build trust over time.
Then we work on your network, so more of the right people see that story.
Profile, content, network. Get all three working together and LinkedIn stops being a resume you update once a year.
We don't start by asking what to post. We start by asking what you want LinkedIn to do for you.
What should this achieve? The next role, board conversations, inbound clients, recognition in your industry. Everything after this follows from your answer.
What you should be known for, who needs to know it, and which of your experiences earn you the right to say it.
A few recognisable themes. Few enough to repeat, distinct enough that people start associating them with your name.
A monthly conversation to pull out the specifics only you have. The deal that nearly collapsed, the number nobody questioned, the call you would make differently now.
Posts in your voice, written by someone who has sat in the finance seat and knows what the claims actually mean.
Profile, publishing rhythm, and guidance on where to comment, so the right rooms see the work.
What moved, what landed, and what changes next month. Measured against the objective from step one, not against impressions.
The order matters. Writing is step five for a reason. Most of the work that makes a post land has already happened before anyone opens a document.
"Response on the recent posts has been amazing."
"Worth more than a 100 finfluencer courses."
"Made my profile professional in a matter of hours. Superior quality with no oversight from me."
"Thorough professional. Amazed with the creativity. Highly recommend."
"Understood the requirement perfectly. Pro at the work."
"Action-oriented guidance. I'm seeing real time results."
A CFO writing for CFOs. Not an agency. Not ChatGPT.
A positioning partnership, not a posting package. Quarterly engagements, because authority isn't built in a month.
For leaders finding their voice
For leaders building real influence